Intercultural Euro-Mediterranean Center for UNESCO



In recent decades, in the development of European cities, the contribution of culture to economic regeneration is widely recognized. The cultural planning for the maintenance and enhancement of cultural resources and the promotion of cultural creation can be used as a driver for economic development and affect different sectors such as tourism, sport, ICT, arts and commerce, while creating dynamic cultural industries. Local creative clusters are revealing as a powerful source of innovation, although most of such innovation remains ‘hidden’ from the light of traditional innovation indicators (Miles, I and Green, L. 2008. Hidden Innovation in the Creative Industries. NESTA).


Also, a major idea comes from the field of business management, where creativity is increasingly seen as a new driver for growth in all industries [creativity-based business models], once knowledge has already been assumed as a main feature. It is also being claimed as a feasible development option in many emerging economies as again by UNCTAD in its 2010 report on creative economy. In any case, it is a global trend which is promoting a re-view of local development strategies in most innovative cities and regions.


EURICCA: an innovative approach connecting Theory to Practice

Representing wide networks with complementary expertise, knowledge, skills and competencies and after years of cooperation between all of them, EURICCA initiative aims to initially connect the selection of their interrelated actions, different expertise and complementary networks. Aiming to combine theory to practice the goal is to create new coalitions as to strengthen cultural, educational and business activities related to the Cultural Sector.


Initiative’s main innovation is the comprehensive approach which will be promoted: "creative ecosystem: people, economy, places, policies" tool. The creative ecosystem is a basic analytical tool that enables a comprehensive view of the creative industries and its local environment. It matches the cultural and economic frameworks (creative class, culture and leisure, creative economy) with the spatial framework (built environment, community social interactions, spatial positioning).


The Scope of EURICCA is to connect Vocational Educational & Training, Entrepreneurship, Market Needs and Stakeholders of the European Cultural Sector in order to strengthen EU Cultural sector capacities and facilitate access to global markets at national level through new partnerships, exchange of know-how, control of piracy and increase international solidarity of every kind.


Music Sector will be the first Cluster to be developed and with the “European Music Cluster Project” EURICCA will start the mapping of local and national clusters, including directly and indirectly related professions from the Music industries and its correlated sectors (recorded music –physical and digital products -, instrument makers, Live & Festivals, Publishing, Merchandising), the field of Vocational & educational Training, the Classic Sector (Orchestras, Choirs…) and the live bars & venues.


First member organization are formatting the Cluster and the basis of the European Music Cluster with the support of the Cultural Direction of the City of Lausanne, the Music Council of Wallonie-Bruxelles, the European Center for Leadership and Entrepreneurship Education, the Lifelong Learning Research Institute, the European Center for Women and Technology, the European Music Day Association, the Intercultural Euro-Mediterranean Center for UNESCO, the Centro Arte & Musica, the Music Instruments Association of Hungary, the Sound-Quest Fair, the Music2Deal Platform, the Non-Profit Organization MESO Music Events, Non Governmental Organization Creative Commons, Osservatorio Roma, Sheridan Music Consultancy, Eolas Consultancy and the Virtual Cluster Initiative.


This collaborative effort, will allow the gathering of substantial information consisting of point of views, suggestions and best practices from (amongst others) artists, formal and non-formal music teachers, conservatories, Music schools, publishers, Music entrepreneurs, journalists, musicologists, sound engineering colleges, radio stations, live venues, concert halls… (The Project abstract can be found at the European Music Day Association)


Several organizations are involved in the development of the EURICCA Initiative, including Governmental Stakeholders, Public and Private institutional Organizations, Non-Profit and Non-governmental Organizations as well as physical stakeholders.

EURICCA will be officially inaugurated during the European Forum on Music Clusters in Athens (19th & 20th of June 2013),


More information will be released soon. For details, please contact