Around 77 percent (63 million) of the German population are regularly online, giving Germany the most internet users in Europe. This enormous digital economy customer base is paired with the highest total purchasing power in Europe (EUR 1,636 billion in 2012), making Germany a crucial market for the global digital economy. In line with Germany’s stable total economy, the internet economy has not faced any downturn from the economic crisis in Europe.
The digital B2B sector is already more developed, but new business models and innovative means of monetization are in high demand. There are many and promising opportunities for international companies with innovative products and business models in the German digital economy.